Drought and violence create problems in South Sudan. 4.5 million children are threatened by hunger. World Vision provides children with food and teaches the population how to deal with the rapidly changing weather conditions in South Sudan.
In order to focus attention on the problems in South Sudan, it was decided to use an appealing animation. We sat down with advertising consulting agency V1 communicatie, and looked at how we could we tell this gripping story. A concept soon emerged that was entirely in line with the target group: children at school.
A storyline was written. Achai soon cropped up in the discussions, because he actually really exists. A symbol was designed soon afterwards…the lunchbox. Imagine People was given the task of bringing the lunchbox to life. But how? With stop motion! Stop motion is a creative technique that enables a story to be brought to life in a compelling way. The carefully selected voice-over tells the story like a fairy-tale. Combined with the music, a great balance is struck between an appealing creation and a serious undertone.