ACTIVATING THE TARGET GROUP IN 15 SECONDS OR LESS?
Imagine People has produced a number of short videos for Specsavers that are used as pre-rolls before the start of YouTube videos. These five short campaign videos explain the steps for putting in and removing contact lenses.
Campaign videos are a good way of advertising online. These short videos are targeted, include a clear call to action and are short enough to be played in their entirety before a video. This makes them very suitable as a pre-roll advert.
A pre-roll is a short advert that is played before the selected video. An advantage of this method of advertising is that you can reach your target audience very specifically with the many targeting options available in online advertising. With the clear call to action you create interaction with your audience. And the reach? Just look at the views on YouTube… A TV commercial cannot compete.
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