PRODUCT INTRODUCTION JERRY BUCKET
In some cases, smart product innovations can save lives. NRS Relief, market leader in refugee tents and core relief items to the humanitarian community, believes in innovation through collaboration to improve lives of those most vulnerable. NRS Relief was the production partner of the all new Jerry Bucket. It is not a bucket, it is not a jerry can, it’s a life saving Jerry Bucket.
THE PROBLEM & SOLUTION
When arriving at a camp, collecting water is one of the first priorities for refugees. Yet they often have no possessions and thus have to use dirty containers to collect clean water. The benefits of clean water are then lost. Therefore rapid distribution of water containers is crucial. Therefor the Jerry Bucket is the solution. It keeps water in and insects, germs, and dirt out. It is stackable for easy distribution in large numbers.
“We work in a community where we focus on the essence of the product, yet we have to inform NGOs and aid agencies in a convincing matter to procure the latest innovations in order for them to allocate budget wisely. This no-nonsense launch video gave a fresh new twist to launch the Jerry Bucket in a creative, practical yet visually attractive manner. It was shot in a desert area in Dubai and beautifully captures intense light and harsh conditions resembling the reality of end-users in arid areas. The video was well received, both by our partner Oxfam as well as a wider audience of humanitarian players”,
Wieke de Vries, Senior Marketing & Communications Manager.