PLATFORM FOR YOUNG AND UP-AND-COMING TALENT
Following various collaborations with Dutch top fashion designers, Specsavers offers a platform for young and upcoming design talent. For the first time in their collaboration with Specsavers, Dutch fashion designers Spijkers & Spijkers and Francisco van Benthum used their knowledge and experience to inspire and coach young designers in the design of a frames collection.
USED ON SOCIAL MEDIA
In this video, Imagine People assists Specsavers with a strong national activation strategy. We take a look behind the scenes, see the creative process and let the designers talk about their source of inspiration. The video was successfully used on various social media platforms, and aims to focus the attention of the target group on the new frames by these talented designers.