ORIGINS IN ENGLAND
You must have heard it before: “Should’ve gone to Specsavers”. The funny commercials have been a familiar sight on TV and online for many years. The characters invariably end up in uncomfortable, awkward or embarrassing situations because they cannot see properly and well-known public figures – such as John Cleese – have participated in the commercials. But what is the origin of this campaign? It originated in England, where the first “should’ve gone to Specsavers” commercials were aired in 2003. They proved a real hit and to this day “should’ve” is still the main campaign for Specsavers. What is more, Specsavers even managed to register the slogan “should’ve” as a trademark – with the result that no other brand is allowed to use this term anymore.
In the Netherlands too, the slogan “Wasnoumaar naar Specsavers gegaan” has become a household name. The Internet is full of self-made jokes and responses that pick up on this popular campaign. Imagine People had the honour of creating the first real Dutch variant. A typically Dutch version! The idea for the online commercial quickly emerged and was filmed by a small but special crew of three people (talk about smart video!) Using a limited budget, Imagine People took on the challenge of proving you can achieve great results with an efficient production. For example, the barman is not an actor, but a real barman. The search for a traditional Dutch pub quickly ended in Utrecht. And because Imagine People is a proud Utrecht agency as well, this was emphasised with our own anthem. The end result? Bullseye!